GAC продал 29 кроссоверов GS8

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Рэпер Баста и GAC сумели на двоих продать 29 кроссоверов GS8. Это очень мало?

Из поставленных на учёт 29 GAC GS8 в первом квартале 2020 года 23 приобрели частники, остальные шесть – юридические лица

 

В последние несколько лет GAC постоянно сертифицировал свои модели для продажи в России, при этом с завидным упорством эти модели на наш рынок не выводил – менеджмент всё ждал удобного момента. В конце прошлого года наконец-то пригодился ОТТС, полученный для полноразмерного кроссовера GAC GS8, – машину представили на автосалоне в Пекине в 2016 году. Её силовой агрегат состоит из 2,0-литрового турбомотора мощностью 190 л.с. и 6-ступенчатой японской АКП Aisin – эта парочка размещается под капотом поперечно. Кроме того, в России GS8 доступен как с передним, так и с полным приводом.

Рэпер Баста и GAC сумели на двоих продать 29 кроссоверов GS8. Это очень мало?

Предпосылки к успешному запуску GS8 вроде бы были налицо: стабильный рынок, сочетание внушительных размеров с ценой за машину классом ниже (как у Hyundai Santa Fe или Kia Sorento Prime), большой маркетинговый бюджет, пущенный на рэпера Басту и нескольких блогеров, но, увы, продажи так и не пошли. В прошлом году с октября по декабрь было продано 11 машин, из которых шесть ушли юрлицам, а, точнее, видимо, дилерам, и только пять – частникам. В этом году за три месяца реализовано 29 кроссоверов. Неужели во всём виноват музыкант Баста, и грош ему цена как амбасадору? Вряд ли. Ни музыкант не виноват, ни вирус, который разрешился «каникулами Путина» только в конце марта.

Рэпер Баста и GAC сумели на двоих продать 29 кроссоверов GS8. Это очень мало?

Дело в том, что GAC стартовал с весьма специфическим продуктом: по потребительским качествам машина явно не дотягивает до тех среднеразмерных конкурентов, к которым её предлагал привязывать менеджмент китайского бренда, то есть к упомянутым Hyundai Santa Fe или Kia Sorento Prime. Честнее было бы сказать, что главный конкурент GS8 – это Haval H9, но и это не так, всё-таки у Haval H9 имеются какие-никакие, но свойства на бездорожье: рама, продольно расположенный силовой агрегат, понижающая ступень в «раздатке».

Рэпер Баста и GAC сумели на двоих продать 29 кроссоверов GS8. Это очень мало?

Нет, проблема, конечно, в самих управляющих решениях GAC: компания не сумела перед стартом уговорить дилеров, к которым, по данным редакции Kolesa.ru, предъявлялись весьма серьёзные требования по части оформления салона – GAC собирались позиционировать как «премиум»! По состоянию на сегодняшний день у GAC в России только три дилера…

Рэпер Баста и GAC сумели на двоих продать 29 кроссоверов GS8. Это очень мало?

Между тем, отчаиваться руководству GAC не стоит – лучше сделать правильные выводы и внести коррективы в стратегию. А чтобы немного утешить наших китайских коллег, мы поставим им пластинку с приятной музыкой – нет-нет, не в исполнении рэпера Басты, это будут цифры постановок на учёт некоторых других брендов и не только китайских. Итак, с января по март 2020 года в России было куплено всего 8 автомобилей Foton, всего 9 экземпляров Chrysler Pacifica, 35 субкомпактных кроссоверов Brilliance V3, только 11 калужских образцов Opel Zafira, притом что в марте – вообще ни одного! Даже могучий Chevrolet – и тот, лишившись Niva, сумел реализовать только 221 машину! А что поделать, такой рынок…

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